How to Get Smokers to Quit? Enlist World’s Ugliest Color

Health officials want more countries to require the use of opaque couché on cigarette packaging. The greenish brown color has helped discourage smokers in Australia.
By DONALD G. McNEIL Jr. from NYT Health http://ift.tt/28KDHZc
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Smoking and Tobacco, Color, Containers and Packaging
Source The New York Times
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