Caught Between Gens X, Y, and Z

Generation Z is the future, and the future lives online. But Gens X and Y consider shopping a personal experience. How can brands manage competing demands? Hanya Yanagihara, Editor in Chief, T Magazine speaks with Alex Bolen, C.E.O., Oscar de la Renta, Marek Reichman, Chief Creative Officer, Aston Martin Lagonda Limited, and Tao Liang, "Mr. Bags" Fashion Blogger, at The New York Times's International Luxury Conference.
By HANYA YANAGIHARA from NYT Fashion & Style http://ift.tt/2zIlJ9M
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